The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other truths regarding contemporary B2B advertising and marketing. We discuss how the buying journey is now completely fragmented as well as the way that neighborhood building can help marketing professionals take back co… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other truths about modern-day B2B marketing. We review just how the purchasing journey is currently totally fragmented and also the way that community building can aid marketers retake control of the discovery a… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other truths concerning contemporary B2B advertising and marketing. We review exactly how the buying journey is currently completely fragmented as well as the way that neighborhood structure can help marketing professiona… Read More